Questioning the Validity of Cross-Cultural Frameworks in a Digital Era: The Emergence of New Approaches to Culture in the Online Environment
Author:
Affiliation:
1. Marketing and International Business, IDRAC Business School, Lyon, France
2. Leicester Castle Business School, Faculty of Business and Law, De Montfort University, Leicester, United Kingdom
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00208825.2018.1407179
Reference45 articles.
1. Hyperreality and Globalization:
2. A Critique of Hall's Contexting Model
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