1. Lecturer, Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan
2. Senior Lecturer, Department of Marketing, Branding and Tourism, Middlesex University Business School, The Burroughs, London, United Kingdom
3. Lecturer, Department of Marketing, Branding and Tourism, Middlesex University Business School, The Burroughs, London, United Kingdom
4. Professor, Department of Marketing, Branding and Tourism, Middlesex University Business School, London, United Kingdom