Exploring Consumer Associations Between Corporate Reputation, Corporate Sustainability, and Product Attributes Within Utilitarian Market Contexts
Author:
Affiliation:
1. Senior Lecturer, Department of Marketing, University of Otago, Dunedin, New Zealand
2. Reader, Institute of Creative Technologies, De Montfort University, Leicester, United Kingdom
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00208825.2017.1318021
Reference55 articles.
1. Corporate Sustainability Reporting: A Study in Disingenuity?
2. Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature
3. Corporate heritage in CSR communication: a means to responsible brand image?
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