Integrated brand communication planning: retail applications
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527260121813
Reference1 articles.
1. Schultz, DE. and Barnes, B.E. (1999) Strategie Brand Communication Campaigns. Lincolnwood, IL: NTC/Contemporary Books.
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