Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication-Reference-Cited by-同舟云学术

Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication

Published:2007-06 Issue:2 Volume:13 Page:109-129
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Vlasic Goran,Kesic Tanja

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/13527260601070417

Reference25 articles.

1. Creating and nurturing a premier e-business

2. Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences

3. Relationship marketing in three dimensions

4. Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

Cited by 17 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Personalization and customization in fashion: searching for a definition;Journal of Fashion Marketing and Management: An International Journal;2022-04-11

2. How Does Firm- and User-Generated Content Benefit Firms and Affect Consumers?;Advances in Marketing, Customer Relationship Management, and E-Services;2020

3. Improving Targeting by Taking Long-Term Relationships into Account;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2019

4. Dialog Excellence: Erfolgswirkungen und -determinanten des Dialogmarketing;Dialogmarketing Perspektiven 2018/2019;2019

5. Chapter 11 The Strategic Management of Events for Destination Marketing;Tourism Planning and Destination Marketing;2018-10-15