Integrated marketing communications: From media channels to digital connectivity

Author:

Mulhern Frank

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Reference36 articles.

1. Anagnostopoulos, A., A.Z. Broder, E. Gabrilovich, V. Josifovski, and L. Riedel. 2007. Just-in-time contextual advertising. Proceedings of the Sixteenth ACM Conference on Information and Knowledge Management, Lisbon, Portugal.

2. Barabasi, A.L. 2003. Linked: How everything is connected to everything else and what it means. New York: Plume.

3. A Marketplace Theory of Media Use

4. Beaudoin, C., and E. Thorson. 2003. Retesting the marketplace theory of use. Proceedings of the International Communication Association, July 22, 2003, San Diego, CA.

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