“Guys Can't SayThatto Guys”: Four Experiments Assessing the Normative Motivation Account for Deficiencies in the Emotional Support Provided by Men Preparation of this article was supported, in part, by a fellowship awarded to the first author by the Center for Behavioral and Social Sciences, College of Liberal Arts, Purdue University. Portions of Experiment 1 were presented on the Top Papers Panel of the Interpersonal Communication Division at the 2003 meeting of the National Communication Association, Miami, FL. Portions of Experiments 2–/4 were presented on Top Papers Panel of the Interpersonal Communication Division at the 2004 meeting of the National Communication Association, Chicago, IL.