An Involvement-Oriented Approach in a Medium-Sized Marketing Principles Class
Author:
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous),Education
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference14 articles.
1. Effective Teaching in Higher Education
2. Client-Sponsored Projects: Bridging the Gap between Theory and Practice
3. Class Projects as a Form of Instruction
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. eEducation: Adding Value by Integrating the Curriculum;Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference;2014-10-18
2. The Behavior of Utility Maximizing Members in a Classroom Group Project: Implications of the Envelope Theorem;SSRN Electronic Journal;2008
3. A Critical Look at the Use of Group Projects as a Pedagogical Tool;Journal of Education for Business;2004-01-01
4. Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?;Journal of Marketing Education;1999-08
5. Active and Passive Teaching Methodologies: Student Outcomes Over a Semester Course;Marketing Education Review;1996-03
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