Impact of word of mouth via social media on consumer intention to purchase cruise travel products

Author:

Tsai Feng Ming1,Bui Tat-Dat1ORCID

Affiliation:

1. Department of Shipping and Transportation Management, National Taiwan Ocean University, Keelung, Taiwan

Publisher

Informa UK Limited

Subject

Management, Monitoring, Policy and Law,Ocean Engineering,Transportation,Geography, Planning and Development

Reference41 articles.

1. Word-of-Mouth Processes within a Services Purchase Decision Context

2. Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate

3. Bureau, T. T. 2018. “Directions for Fly-cruise Incentives from the Taiwan Tourism Bureau.” January. http://admin.taiwan.net.tw/news/news_d_en.aspx?no=31andd=7282andtag=1

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