Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective-Reference-Cited by-同舟云学术

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Influences of omnichannel integration and value congruence on customer patronage: the flow theory perspective

Published:2023-11-08 Issue:1-2 Volume:40 Page:151-182
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Liu Lin¹^ORCID,Li Yang²^ORCID,Liu Hefu¹,Guan Zhengzhi³

Affiliation:

1. School of Management, University of Science and Technology of China, Hefei, Anhui, China

2. School of Management, Hefei University of Technology, Hefei, Anhui, China

3. Faculty of Business and Management, Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, Guangdong, China

Funder

National Natural Science Foundation of China

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2023.2279142

Reference98 articles.

1. E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

2. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage

3. Pleasure principles: A review of research on hedonic consumption

4. Going with the flow: smart shopping malls and omnichannel retailing

5. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Influence of Omnichannel Integration Quality on Consumer Cross-channel Retention Behavior;Procedia Computer Science;2024

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