Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression-Reference-Cited by-同舟云学术

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Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression

Published:2023-06-05 Issue:15-16 Volume:39 Page:1391-1416
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Yeh Marie¹,Walker Kristen L.²,Legocki Kimberly V.³^ORCID,Eilert Meike⁴

Affiliation:

1. Sellinger School of Business and Management, Loyola University Maryland, Baltimore, MD, USA

2. David Nazarian College of Business and Economics, California State University, Northridge, CA, USA

3. College of Business and Economics, St. Mary’s College of California, Moraga, CA, USA

4. College of Business, University of Nebraska-Lincoln, Lincoln, NE, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2023.2209579

Reference62 articles.

1. Building a fan community through the folklore of NASCAR

2. Appearance Framing versus Health Framing of Health Advice: Assessing the Effects of a YouTube Channel for Adolescent Girls

3. Four Functions of Folklore

4. Toward a Definition of Folklore in Context

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1. Cutting-edge research in social media and interactive marketing: a review and research agenda;J RES INTERACT MARK;2024

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