Marketing strategy and the hunt for era V
Author:
Affiliation:
1. Department of Strategy and Marketing, Faculty of Business and Law, The Open University, Milton Keynes, UK
2. School of Business, University of Leicester, Leicester, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1747521
Reference111 articles.
1. Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency
2. Markets, market-making and marketing
3. Strategy Retold: Toward a Narrative View of Strategic Discourse
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