Exploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration-Reference-Cited by-同舟云学术

Exploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration

Published:2020-04-09 Issue:7-8 Volume:36 Page:727-761
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Shaner Matthew B.¹,Fenik Anton P.²,Noble Charles H.³,Lee Kang Bok⁴

Affiliation:

1. School of Business Administration, University of Mississippi, Oxford, Mississippi, USA

2. Seidman College of Business, Grand Valley State University, Grand Rapids, Michigan, USA

3. Haslam College of Business, University of Tennessee, Knoxville, Tennessee, USA

4. Raymond J. Harbert College of Business, Auburn University, Auburn, Alabama, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2020.1741428

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2. New product development team improvisation and speed‐to‐market: an extended model

3. Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”

4. Make, buy, organize: The interplay between research, external knowledge, and firm structure

5. Central Perspectives and Debates in Organization Theory

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