Cultural camouflage: how consumers perform concealment practices and blending techniques to insulate cultural membership
Author:
Affiliation:
1. Department of Marketing, ICN Business School, Nancy, France
2. Department of Marketing and Communication, University of Vaasa, Vaasa, Finland
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1974077
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1. The Low Literate Consumer
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4. The body consumed: Reflexivity and cosmetic surgery
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