‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid-Reference-Cited by-同舟云学术

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‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid

Published:2021-05-04 Issue: Volume: Page:1-40
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Utami Hesty Nurul¹^ORCID,Alamanos Eleftherios²^ORCID,Kuznesof Sharron³^ORCID

Affiliation:

1. Department Socioeconomics of Agriculture, Padjadjaran University, Bandung, Indonesia

2. Newcastle University Business School, Newcastle University, Newcastle upon Tyne, UK

3. School of Natural and Environmental Sciences, Newcastle University, Newcastle upon Tyne, UK

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1908399

Reference154 articles.

1. Aarikka-Stenroos, L. & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process. Industrial Marketing Management, 41(1), 15–26. https://doi.org/10.1016/j.indmarman.2011.11.008

2. Roles and Resource Contributions of Customers in Value Co-creation

3. Transformative service research, service design, and social entrepreneurship

4. Angeli, F., Ishwardat, S. T., Jaiswal, A. K. & Capaldo, A. (2018). Socio-cultural sustainability of private healthcare providers in an Indian slum setting: A bottom-of-the-pyramid perspective. Sustainability, 10(12), 4702. https://doi.org/10.3390/su10124702

5. Business Model Innovation for Inclusive Health Care Delivery at the Bottom of the Pyramid

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