Cultural pluralism: Uncovering consumption patterns in a multicultural environment
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2012.698635
Reference63 articles.
1. A Primer on Sequence Methods
2. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
3. Disjuncture and Difference in the Global Cultural Economy
4. Reflexive Culture’s Consequences
5. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
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