Examining store atmosphere appraisals using parallel approaches from the aesthetics literature
Author:
Affiliation:
1. Centre for Advanced Retail Studies (CARS), Massey Business School (Albany), Massey University, Auckland, New Zealand
2. Department of Marketing and Retailing, Surrey Business School, University of Surrey, Surrey, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1618365
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