Spirits in the marketplace
Author:
Affiliation:
1. Department of Management and Marketing, Faculty of Business and Economics, University of Melbourne, Melbourne, Australia
2. School of Economics, Finance & Marketing, RMIT University, Melbourne, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1585154
Reference48 articles.
1. Studying Global PentecostalismTheories and Methods
2. Bridging cultural categories of consumption through indeterminacy: A consumer culture perspective on the rise of African Pentecostal-Charismatic Christianity
3. River Magic: Extraordinary Experience and the Extended Service Encounter
4. Consumer Culture Theory (CCT): Twenty Years of Research
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