Money, mavens, time, and price search: Modelling the joint creation of utilitarian and hedonic value in grocery shopping
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2013.839572
Reference104 articles.
1. Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions
2. Hedonic shopping motivations
3. Erratum
4. Consumer self-regulation in a retail environment,
5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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