Empowerment in social marketing: systematic review and critical reflection-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Empowerment in social marketing: systematic review and critical reflection

Published:2022-05-30 Issue:11-12 Volume:38 Page:1104-1136
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Kamin Tanja¹^ORCID,Kubacki Krzysztof²^ORCID,Atanasova Sara³^ORCID

Affiliation:

1. Social psychology research centre, Faculty of Social Sciences, University of Ljubljana, Ljubljana, Slovenia

2. Marketing, Auckland University of Technology, Auckland, New Zealand

3. Centre for Methodology and Informatics, Faculty of Social Sciences, University of Ljubljana, Ljubljana, Slovenia

Funder

Slovenian Research Agency:ARRS

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2078864

Reference129 articles.

1. AASM, ISMA, & ESMA. (2013). Consensus definition of social marketing. http://www.i-socialmarketing.org/assets/social_marketing_definition.pdf

2. Empowering patients: Issues and strategies

3. The Life Trajectory of Social Marketing

4. Exploring the benefits and challenges of health professionals’ participation in online health communities: Emergence of (dis)empowerment processes and outcomes

Cited by 11 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets;Journal of Retailing and Consumer Services;2024-11

2. The relationship between feminist collective action and social media engagement;Journal of Social Marketing;2024-07-05

3. Social marketing of the coffee cream liquor in the Association of Agroindustrial Entrepreneurs of Challohuma of San Juan del Oro;Siembra;2024-05-15

4. Vulnerability, resilience and empowerment: the tripartite typology for addressing modern slavery in global value chains;Critical Perspectives on International Business;2024-05-13

5. Marketing the past: a literature review and future directions for researching retro, heritage, nostalgia, and vintage;Journal of Marketing Management;2024-04-11

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3