Big Data is watching YOU: opportunities and challenges from the perspective of young adult consumers in Russia
Author:
Affiliation:
1. IDRAC Research, IDRAC Business School, Lyon, France
2. Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russian Federation
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2017.1313301
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1. Big Brother 1994: Marketing Data and the IRS
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