Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2013.810166
Reference72 articles.
1. Psychographics for Social Policy Decisions: Welfare Assistance
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3. Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
4. Product Attribute-Based Voter Segmentation and Resource Advantage Theory
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