Unlocking value from machines: business models and the industrial internet of things
Author:
Affiliation:
1. Nottingham Business School, Nottingham Trent University, Nottingham, UK
2. Department of Marketing, National University of Singapore, Singapore, Singapore
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2016.1248041
Reference100 articles.
1. Real options and customer management in the financial services sector
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