Unintended consequences in demarketing antisocial behaviour: projectBernie
Author:
Affiliation:
1. Cardiff Business School, Cardiff University, Aberconway Building, Cardiff, UK
2. Institute of Primary Care & Public Health, Cardiff University School of Medicine, Cardiff, UK
Funder
Economic and Social Research Council
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2016.1244556
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