Opera streaming: perceived value as an explanatory factor for loyalty and intention to attend an opera in an opera house
Author:
Affiliation:
1. Department of Marketing, TBS Education, Toulouse, France
2. Department of Marketing, University of Valencia, Valencia, Spain
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2105936
Reference133 articles.
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