Cultural branding and political marketing: An exploratory analysis
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2011.628449
Reference55 articles.
1. When Good Brands Do Bad
2. Religion as an environmental influence on enterprise culture – The case of Britain in the 1980s
3. Consumer Culture Theory (CCT): Twenty Years of Research
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