The four faces of commodification in the development of marketing knowledge-Reference-Cited by-同舟云学术

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The four faces of commodification in the development of marketing knowledge

Published:1995-10 Issue:7 Volume:11 Page:641-654
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Holbrook Morris B.

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1995.9964376

Reference32 articles.

1. Assessing Advantage: A Framework for Diagnosing Competitive Superiority

2. Bloom, Paul N., Holbrook, Morris B. and Wildt, Albert R. “Bombs, Burnouts, and Bigamists in the Career Cycles of Marketing Academics”. Paper Presented at Winter Educators’ Conference. San Antonio, TX: American Marketing Association.

3. On the commodification of marketing knowledge: Opening themes

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