Radical change through rigorous review? A commentary on the commodification of marketing knowledge-Reference-Cited by-同舟云学术

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Radical change through rigorous review? A commentary on the commodification of marketing knowledge

Published:1995-10 Issue:7 Volume:11 Page:675-679
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

McDonagh Pierre

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1995.9964381

Reference12 articles.

1. Critical theory and consumer marketing

2. A comment on: The commodification of marketing knowledge

3. CONSUMPTION

4. Postmodern Marketing?

5. On the commodification of marketing knowledge: Opening themes

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