An investigation of how design-oriented organisations implement design thinking
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2013.800898
Reference51 articles.
1. Consumer Evaluations of Brand Extensions
2. Coordination mechanisms in cross-functional teams: a product design perspective
3. Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability
4. Investigating Design: A Review of Forty Years of Design Research
5. Managing the Design Innovation-Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives*
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