Realising opportunities in the premium automotive market via context-oriented new product positioning
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2010.543644
Reference43 articles.
1. Automatic Construction and Use of Contextual Information for Product and Price Evaluations
2. Using focus group data to set new product prices
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4. Using invoice price information to frame advertised offers
5. Reference pricing studies in marketing: A synthesis of research results
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