Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
Author:
Affiliation:
1. Oxford Brookes Business School, Oxford Brookes University, Oxford, UK
2. Marketing & Reputation Faculty, Henley Business School, Henley-on-Thames, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2018.1562487
Reference136 articles.
1. Stage of the Product Life Cycle, Business Strategy, and Business Performance.
2. Beyond the Opposition Between Altruism and Self-interest: Reciprocal Giving in Reward-Based Crowdfunding
3. Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing
4. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
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