Sustainability marketing. The need for a realistic whole systems approach
Author:
Affiliation:
1. Department of Strategic Management & Marketing, Leicester Castle Business School, De Montfort University, Leicester, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2018.1547782
Reference170 articles.
1. Marketing and consumerism
2. Leverage points for sustainability transformation
3. Realist Social Theory
4. Sustainable Apparel Product Development: In Search of a New Dominant Social Paradigm for the Field Using Sustainable Approaches
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