How brand live streaming affects brand attachment in social commerce: from the perspective of IT affordances-Reference-Cited by-同舟云学术

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How brand live streaming affects brand attachment in social commerce: from the perspective of IT affordances

Published:2024-04-02 Issue:1-2 Volume:36 Page:1-28
ISSN:0899-7764
Container-title:Journal of Media Economics
language:en
Short-container-title:Journal of Media Economics

Author:

Wang Tian¹,Wang Yanglu¹,Wen Yening²,Wang Chenyue³

Affiliation:

1. School of Languages and Communication Studies, Beijing Jiaotong University, Beijing, China

2. School of Communication and Journalism, Beijing Normal University, Beijing, China

3. School of Communication and Journalism, South China University of Technology, Guangdong, China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08997764.2024.2360394

Reference100 articles.

1. Aaker, D. A. (2012). Building strong brands. Simon and Schuster.

2. Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours

3. Social Identifications

4. When consumers love their brands: Exploring the concept and its dimensions

5. Amazon. (2021). Amazon: Lasting connections: Branded content solutions that help increase exposure and interaction. https://advertising.amazon.com/blog/create-lasting-connections-with-brand-content-solutions?ref_=a20m_us_p_lv_rs_blg_lstcnnct

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