Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory
Author:
Affiliation:
1. Media Business Department, YTN, Seoul, Korea
2. Research Team, Korean Foundation for International Cultural Exchange, Seoul, Korea
3. Department of Journalism and Mass Communication, Sungkyunkwan University, Seoul, Korea
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/08997764.2018.1515766
Reference63 articles.
1. Consumer Evaluations of Brand Extensions
2. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
3. Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
4. Understanding Information Systems Continuance: An Expectation-Confirmation Model
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