The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events-Reference-Cited by-同舟云学术

The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events

Published:2022-07-03 Issue:3 Volume:34 Page:194-211
ISSN:0899-7764
Container-title:Journal of Media Economics
language:en
Short-container-title:Journal of Media Economics

Author:

Mao Eric¹

Affiliation:

1. School of Cultural Creativity and Management, Communication University of Zhejiang, China

Funder

l Social Science

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/08997764.2022.2115503

Reference109 articles.

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2. Bala, M. & Verma, D. (2018, 1 October). A critical review of digital marketing (ID 3545505, SSRN Scholarly Paper). Social Science Research Network. Retrieved October 2, 2021, from https://papers.ssrn.com/abstract=3545505

3. Barbieri, F., Espinosa-Anke, L., Ballesteros, M., Soler-Company, J. & Saggion, H. (2017). Towards the understanding of gaming audiences by modeling Twitch emotes. ACL (Association for Computational Linguistics). Retrieved January 6, 2022, from http://repositori.upf.edu/handle/10230/33289

4. Lagged Explanatory Variables and the Estimation of Causal Effect

5. The economy of attention in the age of (mis)information

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