Kidfluencer exposure, materialism, and U.S. tweens’ purchase of sponsored products
Author:
Affiliation:
1. College of Media & Communication, Texas Tech University, Lubbock, TX, USA
Funder
Kick Stream Productions
Publisher
Informa UK Limited
Subject
Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17482798.2021.1910053
Reference21 articles.
1. Ordinary celebrities related criteria to harvest fame and influence on social media
2. Parental Mediation of Undesired Advertising Effects
3. “Fool’s Gold”: Linking Materialism to Persuasion Knowledge Activation and Susceptibility to Embedded Advertising
4. Does Character Similarity Increase Identification and Persuasion?
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