The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel-Reference-Cited by-同舟云学术

The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel

Published:2021-07-21 Issue:4 Volume:12 Page:375-389
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Son Sang-chul¹,Bae Joonheui²,Kim Kyung Hoon¹

Affiliation:

1. Department of Business Administration, Changwon National University, Changwon, Republic of Korea

2. School of Business Administration, Kyungpook National University, Daegu, Republic of Korea

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1947151

Reference50 articles.

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2. Achille, A., Marchessoum, S. & Remy, N. (2018). The age of digital darwinism. McKinsey. mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/luxury%20in%20the%20age%20of%20digital%20darwinism/the-age-of-digital-darwinism.ashx

3. The Internet of Things, dynamic data and information processing capabilities, and operational agility

4. Reflections on “assessing tourist behavioral intentions through perceived service quality and customer satisfaction”

5. Amar, J., Jacobson, R., Kleinstein B. & Shi Allison. (2020). Redefine the omnichannel approach: Focus on what truly matters. Mckinsey. https://www.mckinsey.com/business-functions/operations/our-insights/redefine-the-omnichannel-approach-focus-on-what-truly-matters

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