The impact of inclusive fashion advertising with plus-size models on female consumers: The mediating role of brand warmth
Author:
Affiliation:
1. Retail Merchandising, University of Minnesota-Twin Cities, St. Paul, MN, USA
Funder
University of Minnesota’s College
The University of Minnesota’s College of Design
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1905021
Reference62 articles.
1. The influence of real women in advertising on mass market fashion brand perception
2. Obese models’ effect on fashion brand attractiveness
3. The need to belong: Desire for interpersonal attachments as a fundamental human motivation.
4. The Impact of Disparate Levels of Marketplace Inclusion on Consumer–Brand Relationships
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