Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA-Reference-Cited by-同舟云学术

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA

Published:2021-09-02 Issue:1 Volume:13 Page:30-43
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Miao Miao¹^ORCID,Go I¹^ORCID,Ikeda Kayo²^ORCID,Numata Hideho³^ORCID

Affiliation:

1. College of Business Administration, Ritsumeikan University, Ibaraki City, Japan

2. School of Business Management, Tokai Gakuen University, Miyoshi City, Japan

3. Graduate School of Management, Kagawa University, Takamatsu City, Japan

Funder

JSPS

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1960581

Reference33 articles.

1. The effects of loyalty program introduction and design on short- and long-term sales and gross profits

2. Three decades of research on loyalty programs: A literature review and future research agenda

3. A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

4. Euromonitor International Market Research. (2020). The consumer impact of coronavirus in Japan. https://blog.euromonitor.com/the-consumer-impact-of-coronavirus-in-japan/

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