“Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Author:
Affiliation:
1. Marketing Department, Faculty of Business and Finance, American University of Madaba, Madaba, Jordan
2. Faculty of Business, University of South Wales, Pontypridd, UK
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2021.1921608
Reference83 articles.
1. Using and buying mobile phones in Jordan: Implications for future research and the Development of New Methodology
2. Country of origin effects: a literature review
3. Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective
4. Leaping Luxuries and Transitional Consumers
5. Self-presentation styles, privacy, and loneliness as predictors of Facebook use in young people
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