The Personality of Luxury Fashion Brands
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
http://www.tandfonline.com/doi/pdf/10.1080/20932685.2010.10593067
Reference35 articles.
1. Dimensions of Brand Personality
2. A re-examination of the generalizability of the Aaker brand personality measurement framework
3. Marketing Approaches in Bulgaria
4. Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries
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