Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post-Reference-Cited by-同舟云学术

Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Published:2020-06-15 Issue:3 Volume:11 Page:232-249
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Lee Susanna¹^ORCID,Kim Eunice²^ORCID

Affiliation:

1. Advertising, University of Florida, Gainesville, FL, USA

2. Psychology, Ewha Womans University, Seoul, Korea (The Republic Of)

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2020.1752766

Reference63 articles.

1. Perceived Believability of Warning Label Information Presented in Cigarette Advertising

2. Consumers’ attitude towards social media advertising and their behavioural response

3. Communicator discrepancy, source credibility, and opinion change.

4. Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

Cited by 111 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Effect of disclosing AI-generated content on prosocial advertising evaluation;International Journal of Advertising;2024-09-11

2. The effectiveness of virtual versus human influencer marketing for tourism destinations;Journal of Vacation Marketing;2024-09-04

3. Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion;Journal of Global Fashion Marketing;2024-09-03

4. The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility;Asia Pacific Journal of Marketing and Logistics;2024-08-20

5. Influencer marketing di Instagram: Apakah influencer type, brand familiarity dan sponsorship disclosure mempengaruhi purchase intention;Journal of Management and Digital Business;2024-08-08