Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing
Author:
Affiliation:
1. Department of Business Administration, Karabuk University, Demir Celik Campus Business Faculty, Karabuk, Turkey
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2016.1257358
Reference54 articles.
1. Consumer Involvement
2. Journal of Consumer Behaviour
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