Corporate museums and brand authenticity: Explorative research of the Gucci Museo-Reference-Cited by-同舟云学术

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Corporate museums and brand authenticity: Explorative research of the Gucci Museo

Published:2016-05-16 Issue:3 Volume:7 Page:181-195
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Bertoli Giuseppe,Busacca Bruno,Ostillio Maria Carmela,Di Vito Silvia

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

http://www.tandfonline.com/doi/pdf/10.1080/20932685.2016.1166716

Reference35 articles.

1. “Do We Believe in TripAdvisor?” Examining Credibility Perceptions and Online Travelers’ Attitude toward Using User-Generated Content

2. The ‘real thing’: Branding authenticity in the luxury wine trade

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1. Core functions, visitor friendliness and digitalisation: a comparative analysis of corporate museums’ performance;Journal of Cultural Economics;2024-07-16

2. Branding public memory in the Walmart Museum;Memory Studies;2024-06-01

3. The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands;Cogent Business & Management;2023-11-27

4. Corporate museums and performance measurement systems;Museum Management and Curatorship;2023-03-17

5. Corporate museums as heritage vehicles: A comparative analysis between family and non-family businesses;CORPORATE GOVERNANCE AND RESEARCH & DEVELOPMENT STUDIES;2023-01

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