Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary-Reference-Cited by-同舟云学术

Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary

Published:2019-01-02 Issue:1 Volume:10 Page:81-92
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Chu Shu-Chuan¹,Kamal Sara²,Kim Yoojung³

Affiliation:

1. Public Relations and Advertising, College of Communication, DePaul University, Chicago, IL, USA

2. Independent Researcher, Al Sharafiya, Saudi Arabia

3. Department of Media and Communication, College of Liberal Arts, Konkuk University, Seoul, Korea

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2018.1550008

Reference44 articles.

1. When Good Brands Do Bad

2. Consumers’ attitude towards social media advertising and their behavioural response

3. Consumer engagement in a virtual brand community: An exploratory analysis

4. Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”

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