Fashion brand green demarketing: Effects on customer attitudes and behavior intentions
Author:
Affiliation:
1. Department of Clothing and Textiles, Yonsei University, Seoul, Korea
2. Department of Business Administration, Changwon National University, Changwon National University, Changwon-si, Gyeongsangnam-do, Korea
Funder
National Research Foundation of Korea
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2018.1503557
Reference61 articles.
1. Environmental strategies and green product development: an overview on sustainability-driven companies
2. The Cognitive Style Index: A Measure of Intuition-Analysis For Organizational Research
3. Less is more: is a green demarketing strategy sustainable?
Cited by 33 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Sustainable Fashion Choices: Exploring European Consumer Motivations behind Second-Hand Clothing Purchases;Administrative Sciences;2024-08-12
2. استخدام التسويق العكسي في الحد من الادمان الاستهلاكي والتحول نحو المستهلك الأخضر: دراسة استطلاعية لآراء عينة من مستهلكي المشروبات الغازية;Tikrit Journal of Administrative and Economic Sciences;2024-06-30
3. Sustainable Brand Advertising—The Green Advertising for Generation Z, a Qualitative LRSB Analyze;Platforms;2024-06-05
4. The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong;PLOS ONE;2023-10-12
5. Consumer responses to sustainable product branding strategies: a literature review and future research agenda;Baltic Journal of Management;2023-08-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3