Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy
Author:
Affiliation:
1. Retail Merchandising Program, University of Minnesota, St.Paul, MN, USA
2. Apparel Merchandising and Management Department, California State Polytechnic University Pomona, Pomona, CA, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2022.2085603
Reference63 articles.
1. Conversational commerce: entering the next stage of AI-powered digital assistants
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4. Recent Developments in Role Theory
5. Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
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