Effects of consumer characteristics and product presentations on online apparel impulse buying
Author:
Affiliation:
1. Department of Apparel, Housing and Resource Management, Virginia Tech, Blacksburg, VA, USA
2. Department of Fashion Industry, Sungshin Women’s University, Seoul, South Korea
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2022.2032793
Reference51 articles.
1. Effects of Media Formats on Emotions and Impulse Buying Intent
2. The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings
3. Intrinsic factors affecting impulsive buying behaviour—Evidence from India
4. The impact of product presentation on decision-making and purchasing
5. The state of online impulse-buying research: A literature analysis
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