The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture-Reference-Cited by-同舟云学术

The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture

Published:2019-12-09 Issue:1 Volume:11 Page:18-36
ISSN:2093-2685
Container-title:Journal of Global Fashion Marketing
language:en
Short-container-title:Journal of Global Fashion Marketing

Author:

Chae Heeju¹^ORCID,Park Joo Hee²,Ko Eunju³^ORCID

Affiliation:

1. Department of Fashion Design & Merchandising, Kyungsung University, Busan, Republic of Korea

2. Underwood International College, Culture and Design Management, Yonsei University, Seoul, Republic of Korea

3. Department of Clothing and Textiles, Yonsei University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/20932685.2019.1680305

Reference37 articles.

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