A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway
Author:
Affiliation:
1. SKEMA Business School, Paris, France
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Marketing,Strategy and Management,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/20932685.2019.1645035
Reference6 articles.
1. Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads
2. Significant signs: a case study of citation practices in educational research
3. Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors
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